TikTok for Business: Is it worth the investment?

TikTok has experienced an increase in its global user base, however, it may not be the right choice for all businesses.

Businesses should consider their target audience, industry and niche before investing time, resources and money in the platform.

Those that decide to establish a presence on Tiktok should research the type of content that brands like theirs create, be aware of current trends on the app and what has the potential to trend soon.

While TikTok can be a great opportunity for some companies, it is important to weigh the pros and cons before making the decision.

TikTok launches Direct Post, a new API for publishing content from other platforms

TikTok has launched a new API that makes it easier to publish content from other platforms. With Direct Post, users will be able to edit and upload videos (and soon also photos) to TikTok with a single click, without leaving applications such as Adobe, Twitch, CapCut or SocialPubli.

In addition, content creators will be able to schedule their long-form videos from within their social media management tools. This new feature expands the integration and collaboration possibilities between TikTok and other platforms, giving users more options and flexibility.