La fórmula para anuncios que funcionan en redes sociales

Did you know why some ads on Facebook and Instagram stand out more than others? 🤔 Here’s a revelation about the order in which most people interact with ads in their feeds:

1. Ad Creativity: It’s the first thing that captures attention. An image conveys more information than a thousand words.

2. Headline: Acts as a bridge, contextualizing the ad’s creativity.

3. Primary Text: Provides the necessary context, digging into the details.

And, how should we really systematize the process behind our ads to ensure that each element works harmoniously and achieves the desired impact? 🛠️ This would be the approach I like to use:

1. Headline: Start with a clear description of the offer. Make your audience want to know more.

2. Primary Text: Provides more context and information.

3. Ad Creativity: Ends with a visual punch that captures and retains attention, sealing the message of your ad.

This inverted strategy emphasizes the importance of having a clear and direct message from the beginning, guiding the visual creativity to complement and reinforce that message, not the other way around. ✍️